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  • Courtney Stanley

Shifting the System: Reshaping the DNA of Leadership

What can we do to ensure that the right voices are included in conversations where decisions are being made?


In the latest episode of Dare to Interrupt, Trevor Lui, Principal of The Highbell Group and Co-Founder of Quell Agency, discusses his merit-based strategy to diversify positions of power, how he wishes leaders had handled the COVID-19 global pandemic, and continuing to make progress and create change in the future. Listen now to experience the full episode!


Read on for information about the star of this episode, Trevor Lui!

Trevor has made a life and career surrounded by the sights and sounds of food and drink. He has spent more than 20 years producing thousands of event experiences as an executive for major entertainment venues, top-tier hotels & casinos for the likes of heads of states and Hollywood starlets. A diverse builder of innovative implementation, brand marketing, operations and ground-zero build outs, he likes a good, honest meal on a street corner rather than being tied down to a corporate boardroom. He’s a lover of ‘the story’ and inspired with each bite and sip around him and believes we are all connected through our dining experiences.


In 2018, Trevor shed his corporate job to fulfill his entrepreneurial dream of creating unique experiences. He has helped co-create and develop some of Toronto’s foremost food brands, Kanpai Snack Bar, Yatai Japanese Street Food, Shook Noodle, La Brea Food, Fat Rabbit and stackt market collaborations, Makan Noodle Bar, Pop Kitchen and the newest creation, Joybird.


His agency Highbell Group curates uniquely immersive culinary events that pushes the boundaries of innovation coupled with a growing list of clients that seek their services for branded video content in the style of his well-documented Soulful Food Stories series. Trevor is also co-founder of the agency Quell representing food & drink talent with a focus on broadening BIPOC work and leadership.


In addition, Trevor is a frequent consultant, speaker & editorial contributor to industry publications and business forums as well as holding executive posts on boards in the global tourism and academia space. He has also provided promotional ambassadorship to numerous notable consumer brands and is a regular contributor to Cityline.


Listen now to experience the full episode and share what your favorite part was with me on Facebook, Twitter and Instagram! Never miss an episode by subscribing to the podcast on your favorite platform (Google Play, Spotify, Apple Podcasts, Stitcher, and more). If you like what you hear, leave a review and share with the world!

Contact me to lead, inspire, or facilitate a game-changing conversation for your next conference or event.


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