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How to Make 2025 Your Best Year Yet (Planner's Version)

Writer's picture: Courtney StanleyCourtney Stanley

Ksenija Polla, Director, International Development, Talley Management Group, shares her top tips on how to make 2025 your most successful, balanced and bold year yet.



Read on for information about the star of this episode, Ksenija!



Ksenija Polla, CMP, CICE, director, international development at Talley Management Group, has been working in the field of international association meetings for almost 30 years with experience ranging from membership recruitment and retention to product development, event management, sales, marketing and relationship development.


Ksenija has most recently spearheaded the launch of multiple certification programs at ICCA (The International Congress and Convention Association), from ICCASkills to the Association Impact Masterclass, Regenerative Event Management Masterclass and the AI-Empowered Event Professionals Masterclass.


Ksenija started her career in Croatia in the Congress department, one of the leading travel agencies at the time, moved to the Zagreb Convention Bureau, where she worked on bidding and site inspections, and joined ICCA in 1997, where she started in Membership Department and has been building the association community from September 2013 until December 2020.


As of June 2024, she took on the role of director, international development at Talley Management Group. She has also been part of the ICCA 2020 and 2021 Global Hybrid Congress as well as the 2022, 2023 and 2024 in-person Congress Programme Committee. This role included a variety of activities surrounding the content development of these events, whether in the main location, online or in the hubs.


In her free time, you can find Ksenija on the golf course following her twins’ golf careers or with her nose in a book.


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