Hard Decisions, Leadership Lessons and the Road Ahead
What are some of the greatest challenges leaders in the meetings industry have faced and what does our community's future look like?
Michael Massari, Chief Sales Officer at Caesars Entertainment and co-chair of the Meetings Mean Business Coalition, shares his own leadership lessons as well as his predictions for events in 2022.
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Read on for information about the star of this episode, Michael Massari!
Michael Massari is a leader and innovator in the travel and tourism industry as the leader for meetings, conventions and events business for Caesars Entertainment’s portfolio with more than 50 U.S. properties.
Michael Massari was appointed co-chair for Meetings Means Business in 2021 and has served on the board for Meeting Professionals International. Since 2011, he has successfully led a nationwide reorganization of Caesars Entertainment’s property meetings businesses into one team including sales, catering, convention services and banquet operations. This provides unique benefits for customers. The structure placed team members in metro areas throughout the country to be closer to customers.
The unique organizational structure gave the company a competitive advantage, changing the paradigm for the company’s meetings business and redefining managing multiple properties within a market. The groundbreaking strategies paid significant dividends for Caesars Entertainment, increasing revenue and market share, and establishing Caesars Entertainment as a leader in the meetings and events industry under Massari’s guidance.
In March 2020, Caesars Entertainment opened CAESARS FORUM, a 550,000-square-foot conference facility that redefined offerings for meetings and events in Las Vegas.
Massari also made a significant impact on Atlantic City. He staked his career on the building and opening of the Waterfront Conference Center, which is an innovative meeting experience and the largest hotel-conference center complex from Baltimore to Boston. This ushered in a new era for Atlantic City, resulting in a substantial boost in travel.
Massari has spent more than 20 years in various executive roles within Caesars Entertainment. Prior to his appointment as the head of the meetings and events division, Massari was the vice president for Las Vegas Meetings.
A Philadelphia native, Massari earned his bachelor’s degree from Cabrini University before achieving an MBA from the University of California, Irvine. He currently resides in Las Vegas with his wife and two daughters.
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