There’s nothing more powerful than watching someone radiate in their own light, confidently stepping into the greatness they were always meant to embody.
Three years ago, I made the decision to launch the Women to Watch Awards as a way to shine a spotlight on the remarkable women transforming the event industry for International Women’s Day. I believe visibility is a career game-changer, and what better way to celebrate these incredible leaders than by honoring the impact they’re making on their communities and the world?
The stories shared below are nothing short of awe-inspiring. Reading through the heartfelt words from men and women around the globe—nominating their colleagues, mentors, mentees, and peers—has been a true privilege. The admiration and gratitude for the women you’ll read about here is a testament to the deep respect they’ve earned. These leaders embody resilience, creativity, strength, kindness, authenticity, and more. They are the women who make the meetings, hospitality and tourism industries better.
Let’s take a moment to celebrate and honor the women nominated for this year’s Women to Watch Awards. To the awardees—your impact is a gift to us all!
Amanda Armstrong
Amy Taylor
Ann O'Riordan
Aracelly Delgadillo
Ashley Mostaccio
Brianna Bullentini
Caitlin Johnson
Carla Wheeler
Carley Crose
Consuelo Sanchez
Danica Tormohlen
Denajia Lowery
Donna Collins
Dori Adams
Elaine Richardson
Ellen C. Snipes
Fabiola Vega
Falitaa Chhabra
Gina Boos
Gina Kirby
Gionna Jackson-Hasty
Hannah Elston
Harpreet Atwal
Jamie Bohner
Jennifer Pomerantz
Jo Fostock
Kristin Green
Laura Lopez
Lindsay Krause
Lisa DeLeon
Lisa Schulteis
Maggie Olmetti
Maria Ramos
Nicole Keshler
Olivia Sigler
Pilar Mustafa
Sarah Jung
Sarah Wexler
Sepideh Eivazi
Shamera Stewart
Shanondoah Nicholson
Sierra Boone
Stacy Wyatt
Takia Archer
Tammy Moore
Tanya Philyaw
Tiffany Dougherty
Tina Madden & Jean Johnson
Tricia Simmons
Vinnu Deshetty
YaYa Horne
Keep scrolling to get to know each member of our class of 2025 Women to Watch!
2025 Women to Watch
Amanda Armstrong
SVP, Communications and Industry Relations, Encore
One word that describes her: Inspirational
Her runway song: Unstoppable by Sia
Amanda Armstrong isn’t just shaping the future of events; she’s redefining what’s possible. With a bold vision and relentless drive, she is a force of nature in the event, travel, and hospitality industry.
As a senior leader at Encore, Amanda pioneers cutting-edge event solutions while championing initiatives that elevate women and underrepresented voices. A strategist who anticipates trends, a leader who fosters collaboration, and a mentor who lifts others, she drives meaningful change.
What sets Amanda apart is her authentic leadership—empowering those around her to think bigger and push boundaries. Whether navigating industry challenges, advocating for inclusive event design, or mentoring the next generation, she leads with courage, integrity, and kindness.
Amy Taylor
Event Coordinator, Canvas
One word that describes her: Determined
Her runway song: Stronger by Kelly Clarkson
Amy is a dedicated event professional who puts her all into everything she does. She has a strong growth mindset and always strives to give her best.
She is organized, proactive, solution-oriented, builds outstanding relationships with clients and vendors, and is always ready to lend a helping hand. I’m excited to see where her career takes her!
Ann O'Riordan
Corporate Director of Catering, Americas, Hilton
One word that describes her: Enchanting
Her runway song: Firework by Katy Perry
At Hilton, we are so blessed to have Ann's subject matter expertise in weddings, galas and other social events. Ann spent over two decades at the legendary Drake Hotel in Chicago before joining the corporate team to lead catering and events for our luxury division.
In 2025, we are now unleashing her talent and expanding her remit to all of our brand-managed hotels in the Americas. With Ann at the helm, we know this will be a game-changer for our hotels and for the event planning community. If you have not met Ann, you should! She is our team's ray of sunshine and spreads the light and warmth of hospitality in every room she enters.
Aracelly Delgadillo
Senior Account Manager, International Sales, Metro Toronto Convention Centre, and Cofounder, HER Seat at the Table
One word that describes her: Light
Her runway song: Unstoppable Heart by Synthx
With 25 years of experience in the events and hospitality industry, Aracelly has built a well-earned reputation for professionalism while remaining incredibly personable, approachable, and welcoming. She harnesses the power of her network to uplift and connect like-minded individuals, always leading with generosity and intention.
What many may not realize is the depth of her heart—her life transitions have shaped a leadership style rooted in empathy, compassion, and an unwavering commitment that transcends titles.
Ashley Mostaccio
Director of Sales, PRA Business Events
One word that describes her: Trailblazer
Her runway song: Sexy Back by Justin Timberlake
Trying to encapsulate Ashley in one word is no small feat. Her fearless, empathetic, and innovative approach makes her a force in an ever-changing industry.
Ashley’s dedication has built the foundation for a future powerhouse. She has served on the MPI Board, won Rosen’s Mentor of the Year, and now holds a seat on the Visit Orlando Membership Committee.
She fiercely loves her family, friends, and work, fights for what’s right, and uplifts women around her.
Brianna Bullentini
Owner, Scratch, LLC
One word that describes her: Inventive
Her runway song: Titanium by David Guetta ft. Sia
A graduate from Parson’s School of Design in NYC, Brianna is fierce in life and business. Brianna is literally a brand of her own, making everything she does a must-have, a must-see and a must-experience. She has designed, reimagined, created and revived projects all over the country that make her a recognizable figure in the world of Design and Development.
Her work on the former Harrah’s Hotel in Reno, NV to give a once glorious hotel/casino new life is leading the charge in a growing community thirsty for change. When Brianna sets her mind to something, she has the innate ability to lead it into existence with a team of specialists who support those endeavors.
Caitlin Johnson
Founder and Chief Engagement Officer, Bold-Bird Consulting, Inc.
One word that describes her: Game Master
Her runway song: Super Mario Bros. Theme
Caitlin revolutionizes organizations by turning business challenges into epic adventures. Her innovative approach blends game design principles with leadership strategies, creating solutions that motivate teams to collectively level up.
As her Monday Mastermind partner, I've witnessed her superpower firsthand: an uncanny ability to turn mundane business challenges into thrilling quests that ignite team passion. She's not just changing how organizations work – she's leveling up the entire game of business transformation, and I'm honored to be on this journey with her!
Carla Wheeler
Meeting Broker & Lead Banner, Meetings Made Easy & MTI Events
One word that describes her: Savvy
Her runway song: Girl On Fire by Alicia Keys
This woman is a force to be reckoned with. Whether negotiating contracts for clients around the globe, or making time to be supermom, she really does it all.
Carley Crose
Program Manager, Bishop-McCann
One word that describes her: Tenacious
Her runway song: Working 9-5 by Dolly Parton
Carley embodies the qualities of a true leader—energetic, inspiring, determined, passionate, and considerate. Her unwavering drive to make a difference, combined with her ability to uplift those around her, sets her apart in her field.
Whether she’s tackling challenges head-on or supporting others in their journey, Carley’s passion and thoughtfulness shine through in everything she does. Her dedication to excellence and her ability to inspire change make her a standout figure, proving that she’s not just someone to watch but someone to learn from. She also makes the work fun even when it feels hard, and can make anyone laugh.
Consuelo Sanchez
Tourism Deputy Director, Florida’s Sports Coast
One word that describes her: Visionary
Her runway song: Rise Up by Andra Day
Consuelo Sanchez is a visionary leader transforming Florida’s Sports Coast into a premier sports tourism destination. As Deputy Director, she has elevated its reputation, driven economic growth, and positioned the region as a top host for world-class events.
Her journey is one of resilience and determination. After 20 years of perseverance and 12 years navigating the immigration process, she recently became a United States citizen. Grateful for the opportunities she has earned, she embraces this milestone as both a privilege and a commitment to giving back. Recognized as the 2024 International Person of the Year at the Tampa Bay Organization of Women in International Trade, her leadership and global influence make her a 2025 Woman to Watch—a force shaping the future of sports tourism.
Danica Tormohlen
Vice President of Content, Informa Direct
One word that describes her: Authentic
Her runway song: Run The World by Beyoncé
Danica navigates business and life with a smile. She is always boosting other women and their careers. For someone to be in the position she is, and still have fun every single day, speaks volumes to her character.
Denajia Lowery
Travel Advisor, Fora Travel
One word that describes her: Adventurous
Her runway song: Alien Superstar by Beyoncé
With a background in social media and a passion for travel, Denajia has spent the last few years thriving as a travel advisor, helping clients turn their dream trips into reality. Her seamless coordination and attention to detail make the travel experience effortless. From luxury getaways to personalized itineraries, she brings creativity, professionalism, and genuine care to every booking.
Her impact in the travel industry is undeniable. She encourages people to explore the world and experience new cultures with confidence. Watching her grow in this field has been an honor, and there’s no doubt she will continue to thrive. Denajia is making travel more accessible, exciting, and unforgettable.
Donna Collins
Sustainability Champion, Meetings & Incentives Worldwide
One word that describes her: Visionary
Her runway song: Don't Stop Believin' by Journey
As M&IW’s Sustainability Champion, Donna Collins transforms event sustainability from concept to reality. She uses strategy, advocacy, and practical solutions to promote long-term, positive change for events and the environment. Thanks to her efforts, M&IW’s achievements in 2024 include an EcoVadis Bronze Medal; 5,006 unused meals (6,007 lbs. of food) donated to nonprofits; 18.5K CO2 emissions saved; & 1.37M million gal. water saved.
She meets everyone where they are at so sustainability is attainable. Whether they’re customers, suppliers, or colleagues, whether they’ve done research or know nothing, she treats everyone with respect and offers solutions for their comfort level. Donna has brought sustainability to the forefront at M&IW and for countless customers, and she’s just getting started!
Dori Adams
Founder & CEO, shutterb
One word that describes her: Determined
Her runway song: Drive by Incubus
Dori is solving a problem for the events industry using technology. We all know that content is king (or rather, queen) and she has developed an app to help planners and hosts to capture the moments of their event so that they live on.
Life’s moments are precious and deserve to be captured, but we don’t allow ourselves to put our phones down and be completely present. shutterb offers an affordable content creator solution that allows event hosts and attendees to stay focused with the comfort of knowing their memories are still being captured.
Elaine Richardson
Vice President of Conference & Events, National Black MBA Association, Inc.
One word that describes her: Moxie
Her runway song: Get Up by Mary Mary
Elaine has served as the Chief Architect of the National Black MBA Association's Annual Conferences for more than 15 years. She is a respected professional and panelist and has transformed annual conferences by innovating and elevating the experience, especially for Black students, professionals and executives, for whom the organization serves.
Ellen C. Snipes
Director, Meetings and Exhibits, AOCS
One word that describes her: Driven
Her runway song: Don't Stop Me Now by Queen
Ellen is a dynamic leader in the events and education industry, transforming experiences that drive innovation and ignite progress. At AOCS, Ellen’s creativity and strategic mindset elevate each event, integrating engaging, interactive elements that make learning memorable and impactful.
Beyond her role, Ellen is a dedicated mentor, guiding the next generation of leaders through PCMA’s Mentorship Program and Women’s Mentoring Ring. As part of PCMA Greater Midwest’s Membership Engagement Committee, she strengthens the professional community by fostering collaboration and inclusion. She is shaping the future of business events.
Fabiola Vega
Sales Supervisor, Meetings & Events, Memorable Incentives DMC Costa Rica
One word that describes her: Fabulous
Her runway song: Scooby Doo Pa Pa by DJ Kass
Fabiola's strength, wisdom, patience, and mentorship inspires everyone around her. She’s perseverant, exceptional at what she does, and has the rare gift of making clients feel like they’ve known her forever.
Our journey began on a Fam Trip, laughing about needing a sun tan because our legs looked like cassavas—a moment that sparked a friendship and connection I cherish to this day. Fabiola leads with grace, humility, and impact, and I continue to learn from her every day.
Falitaa Chhabra
Director of Sales, Hotel X Toronto
One word that describes her: Fierce
Her runway song: Unstoppable by Sia
Falitaa is a visionary leader in hospitality, known for her strategic insight and commitment to empowering others. Her ability to connect, champion, and create opportunities for female leaders is a superpower.
At HER Seat at the Table, we set out to build a movement—but movements need believers and doers. Falitaa was that person for us. Thanks to her support, our inaugural event at Hotel X became a reality, sparking conversations, inspiring action, and opening doors for future female leaders.
A mother, artist, culinary ninja, and certified yoga instructor, Falitaa leads with empathy and empowerment. She isn’t just making waves—she’s ensuring women have a seat at the table.
Gina Boos
Sr. Program Manager, Bishop McCann
One word that describes her: Passionate
Her runway song: Nothing's Gonna Stop Us Now by Starship
Gina is a rock star, as well as a phenomenal colleague, friend and mother. Clients adore her and she encourages me to step up my game daily. She's always smiling, has a calm demeanor and genuinely listens to what you have to say. She's ready to offer advice or listen with quiet empathy. Gina makes you feel valued and important.
Gina has extremely high expectations set for herself, and you can see the work ethic and dedication she puts in to achieve that. The way she handles everything thrown at her and balances her priorities at home is impressive and done with grace. And she still manages to be silly, have fun and make people smile.
Gina Kirby
Global Sales Director at Auberge Resorts Collection, Auberge Resorts
One word that describes her: Authentic
Her runway song: Happy by Pharrell Williams
Gina is one of those people who lights up a room. She is a connector and a networker - by genuine nature. While she has a resume that is brag-worthy, her smile and approachable style are the reason clients and suppliers alike love to work with her. She has a poised exterior and the brains to back it up.
Gina is a role model to women in this industry. She openly connects people she thinks will be good for one another and she is active both in the global industry of corporate incentives and events as well as her community.
Gionna Jackson-Hasty
Meetings Manager, BCD Meetings
One word that describes her: Resilient
Her runway song: Defying Gravity by Cynthia Erivo
Gionna is a force in the meetings and events industry, seamlessly transitioning from academia to make an immediate and lasting impact. In less than a year, she earned a well-deserved promotion, dedicating countless hours to refining processes, enhancing training methods, and stepping up when faced with last-minute challenges.
With the poise of a seasoned professional, she approaches every project with unwavering integrity, passion, and intentionality, earning the trust of colleagues and clients alike. Her trajectory is nothing short of inspiring, and I have no doubt she will not only elevate her own career but also transform the industry and those around her.
Hannah Elston
Community and Marketing Executive, Event Leaders Exchange (ELX)
One word that describes her: Rare
Her runway song: Girl Almighty by One Direction
When none of the paths ahead felt like the right one to follow, Hannah decided she would create an entirely new one on her own, one that allowed her to progress at her own pace, pursue her passions and prove success is possible to find even off the beaten path society has directed us toward.
Since the very beginning, in both her personal and professional endeavors, she has been fearless. Hannah is confident in who she is and what she is capable of, she's defeated the odds in and outside of the office, and from her perspective, every obstacle is simply another opportunity to prove how strong she is.
Hannah is authentic, one of a kind and irreplaceable. She's humble, selfless and compassionate, and on top of it all, she's an incredibly kind person and a lifelong friend.
Harpreet Atwal
Director of Event Sales, JPdL International Inc.
One word that describes her: Dynamic
Her runway song: Make It Happen by RÜFÜS DU SOL
Harpreet has demonstrated resilience and adaptability in overcoming barriers shaped by her unique experiences and identity. As someone who has navigated challenges tied to being a woman in the BIPOC community, she has developed a strong sense of determination and an ability to innovate in the face of adversity.
She has committed to fostering inclusive environments where diverse voices are heard and valued. Whether through mentorship, advocacy, or leading by example, she actively strives to break down barriers for others and champion equitable opportunities.
Jamie Bohner
CEO, TWG Meetings and Incentives
One word that describes her: Resilient
Her runway song: Unstoppable by Sia
Jamie made the ultimate pivot in a post-pandemic world and bravely stepped outside of the box to create her own meeting planning company, TWG. She recently tackled the Super Bowl as their transport attaché, bringing her 15 years of transport experience to the table and holding her own to crush that event!
The ultimate cheerleader of others, she’s served as President of the Rocky Mountain PCMA chapter and always quietly elevates others above herself. She deserves this call-out as a woman to watch!
Jennifer Pomerantz
Assistant Director of Catering & Special Events, Detroit Athletic Club
One word that describes her: Luminous
Her runway song: Let It Rock by Kevin Rudolf
Helping light our way, Jennifer is the definition of selfless and caring, and is absolute magic at what she does. She is always volunteering to help when anyone ask or even looks like they may need it, while going in a million directions and able to pull off being everything for everyone.
She makes everything look effortless and spellbindingly perfect. She always puts others first, ensuring everything and everyone is taken care of to absolute perfection. It is a rare talent to be able to make an impact on everyone you meet.
Jo Fostock
Director of Events, Strategic Partnerships, Xpodigital
One word that describes her: Champion
Her runway song: Confident by Demi Lovato
Jo exemplifies the spirit of a Woman to Watch—a leader who not only excels in her craft but also inspires and empowers others along the way. She is a passionate advocate for the event industry and women in leadership roles, using her platform to elevate and support others.
Jo actively volunteers with several industry organizations, sharing her knowledge, expertise, and love for the event industry to help shape its future. Her dedication to mentorship, innovation, and community impact makes her an ideal choice for this recognition. Her influence will only continue to grow, driving meaningful change in the industry
Kristin Green
Director of Sales, Las Vegas, CSI DMC
One word that describes her: Tenacious
Her runway song: Can't Be Tamed by Miley Cyrus
Kristin Green is a force of nature, transforming challenges into opportunities and setting new industry standards. When faced with an obstacle that could have derailed a major project, she redefined the approach—turning uncertainty into strategy and setbacks into success.
Her leadership isn’t just about results; it’s about empowering others, championing bold ideas, and pushing boundaries. She leads with vision, resilience, and impact, shaping the future of her field. A true trailblazer, Kristin isn’t just a woman to watch—she’s a woman shaping what comes next.
Laura Lopez
Director of Group Operations, Terramar DMC
One word that describes her: Strong
Her runway song: Roar by Katy Perry
Strong isn’t a powerful enough word to describe Laura. She flawlessly executes hundreds of Terramar programs in Latin America with a team that is fiercely loyal to her. I don’t think she knows how amazing she is, and she should.
Lindsay Krause
Chief Operating Officer, Special D Events
One word that describes her: Dauntless
Her runway song: Strength Of A Woman by Mary J. Blige
In the 20 years that Lindsay has worked for me, I have never seen her show up for work in a bad mood (seriously!). Lindsay is often the voice of reason in our leadership team when we start chasing shiny objects. She is wicked smart, funny and focused, and simply arrives every day with a smile, puts her head down and gets things done.
As a leader, she steadfastly moves our company forward, guiding and supporting her team, championing inclusivity, and representing us in the community. During COVID, when we were struggling with virtual events, Lindsay did not blink. She just rolled up her sleeves and dove in. Skills are important, but attitude is everything. Lindsay is the complete package, and I can’t wait to see where she takes us next.
Lisa DeLeon
Vice President of Global Sales, Terramar DMC
One word that describes her: Humble
Her runway song: Beautiful Day by U2
Lisa not only leads the team with one of the largest portfolios in the DMC industry, but she literally writes the book on standards for accreditation. She is an absolute force to be reckoned with and does it all with empathy and kindness.
Lisa Schulteis
Founder, ElectraLime Marketing™, LLC
One word that describes her: Unicorn
Her runway song: This Is Me by Keala Settle
Lisa Schulteis is a unicorn: a magical presence who makes everything around her better but often remains unseen. Lisa blends expertise with an intuitive understanding of behavior. She brings events to life through strategy, and years of experience.
More than logistics, she creates moments that stay with people. As the founder of ElectraLime Marketing and YourEventMarketplace, she has redefined live, virtual, and hybrid experiences.
What sets Lisa apart is how she lifts others up. She is a fierce, loyal friend, and mentor. She shares freely, leads with heart, and helps others find their own magic.
Maggie Olmetti
Director of National Accounts, Las Vegas Convention & Visitors Authority
One word that describes her: Powerhouse
Her runway song: Unstoppable by Sia
Maggie is a powerhouse in destination sales, combining strategic focus with relentless drive to deliver exceptional results. An overachiever in every sense, she not only exceeds sales goals but also builds lasting client relationships that reinforce Las Vegas as the ultimate meetings destination.
Her passion for this city, coupled with her ability to anticipate client needs and craft innovative solutions, makes her an invaluable leader and a true force in our industry.
Maria Ramos
Director of Meetings, Talley Management Group
One word that describes her: Force
Her runway song: Raise Your Glass by Pink
Maria is the glue that holds everything together at Talley Management Group. As Director of Meetings, she ensures flawless execution across countless clients, seamlessly filling any gap when challenges arise—so that, to the client, everything appears effortless.
Her calm-under-pressure, strategic problem-solving, and deep care for people make her an indispensable leader. Maria isn’t just running events; she’s building relationships, mentoring her team, and driving success with resilience and grace.
Nicole Keshler
Destination Expert and National Sales Manager, Greater Raleigh Convention and Visitors Bureau
One word that describes her: Inclusive
Her runway song: Born To Be Wild by Steppenwolf
Nicole goes out of her way to bring people, ideas and stories together. She thrives on connections and ensuring that people are engaged and thinking about what's next. She never hesitates to raise her hand to volunteer or to help. She is the epitome of a Woman to Watch.
Olivia Sigler
Event Manager, Filecoin Foundation
One word that describes her: Dazzling
Her runway song: Bejeweled by Taylor Swift
Olivia exemplifies the qualities of an outstanding event professional and a true leader. She is exceptionally driven and possesses a clear vision for organizing events. Every event she orchestrates is of the highest quality, with meticulous attention to detail.
At the heart of Olivia’s event planning philosophy is the attendee experience. She prioritizes creating memorable and impactful experiences for all participants. Olivia is a natural collaborator who values the ideas and perspectives of others. She fosters an environment where everyone feels heard and appreciated, leading to innovative and successful outcomes.
Pilar Mustafa
Director of Sales, Terramar DMC
One word that describes her: Driven
Her runway song: Run The World by Beyoncé
Pilar approaches everything with a mindset of solutions and doing what is best for every client.
She’s always teaching new skills to her team to help them learn the ins and outs of our industry. Under her quick wit is one of the kindest hearts you’ll find.
Sarah Jung
Sales Manager, Messe München
One word that describes her: Butterfly
Her runway song: Happy by Pharrell Williams
I met Sarah at PCMA Convening Leaders in 2025 - she is such a social butterfly! I see high potential in her and I’m happy she is part of our industry.
We need more people like her. Kind, energetic and enthusiastic.
Sarah Wexler
Corporate Director of Events, Americas, Hilton
One word that describes her: Fearless
Her runway song: Run the World (Girls) by Beyoncé
Sarah is an absolute powerhouse. She has risen through the ranks to become a trusted authority on all aspects of event operations, garnering the respect of our corporate and hotel leaders and event industry professionals.
She is my right hand (and sometimes my left!) and challenges ME every day to become a better leader. She is also personally invested in the success of our hotel leaders, coaching and mentoring so many of them on their personal and professional development.
Sepideh Eivazi
Founder, Dawn of the Earth
One word that describes her: Embodied
Her runway song: Unstoppable by Sia
Some people walk into a room and shift the energy. Sepi breathes into a room and transforms it.
As a somatic breathwork master, wellness expert, and industry legend, she doesn’t just teach us to breathe, she teaches us to release. In a world that glorifies burnout, she reminds us to pause, reclaim our breath, and center ourselves. In the high-stakes world of meetings, she is the guide we didn’t know we needed.
Sepi champions women’s health, radiates positivity, and changes lives with just one heartfelt compliment. When the LA fires raged, she gave up her own apartment to help others.
Shamera Stewart
Meetings Manager, American Physical Society
One word that describes her: Visionary
Her runway song: I Was Here by Beyoncé
Shamera transforms ideas into impactful experiences, thriving in high-pressure environments. Her dedication to excellence shines through her ability to bring people together, build strong partnerships, and create spaces where innovation and inclusivity thrive.
Her influence extends beyond logistics. She is an aspiring leader who lifts others as she climbs. Through her volunteer work with industry organizations like MPI and PCMA, she is shaping the future of events with her advocacy, leadership, and commitment to elevating those around her. She doesn’t settle for the status quo—she redefines it.
Shanondoah Nicholson
Owner/Host, Beyond the BEO
One word that describes her: Fearless
Her runway song: Femininomenon by Chappell Roan
Watching Shanondoah grow through the various stages of her career is absolutely inspiring. As she has risen to become a leader, she has worked tirelessly to lift others up - whether through mentorship, through her podcast, or supporting others and her greater community.
Shanondoah not only believes that a rising tide raises all ships; she embodies it. Her continued pursuit of excellence inspires others to try harder, and do better. Anyone within her orbit will be quick to tell you how fortunate they are to meet someone so devoted, and yet so incredibly and unfailingly kind.
Sierra Boone
Executive Producer, Boone Productions
One word that describes her: Innovative
Her runway song: Black Parade by Beyoncé
Sierra is a unique driving force in the world of tech and visual experience. She landed on finding a niche in television production through children with emphasis on rest via a televised series called, The Nap Time Show. She writes, produces, edits, manages, and markets all features of The Nap Time Show and all of Boone Productions.
Sierra has always honed her skills in on marketing development and specializes in dynamic storytelling, making an impact on youth and community engagement and business development. She’s innovative and always looking to raise the bar. She’s a networker and has a collaborative mindset that is welcoming to the community that surrounds her and supports her.
Stacy Wyatt
Founder and Creative Director, Canadian Special Events
One word that describes her: Empowered
Her runway song: Run The World (Girls) by Beyoncé
Stacy is the definition of empowered. She has faced challenges head-on and comes out stronger every time, proving that true leadership isn’t about a title—it’s about making an impact.
What makes her even more incredible is how she has supported me both personally and professionally—she believed in me when I didn’t believe in myself, and her patience in teaching me has shaped who I am today. She’s the kind of person who inspires others to break through barriers, lead with confidence, and embrace their potential. She empowers everyone around her and shows us all what’s possible.
Takia Archer
Conference Services Manager, McGuireWoods LLP
One word that describes her: Authentic
Her runway song: I'm That Girl by Beyoncé
Takia is a rockstar! I worked with her from 2017 to 2020, and it has been a privilege to witness her grow into the powerhouse she is today. She embraces challenges, steps outside her comfort zone, and leads with empathy and excellence.
Her dedication to her clients and staff is unmatched, always putting their needs first. She goes above and beyond to support her peers, never hesitating to step in where she’s needed.
Takia is a visionary. She tackles problems with creativity, finds solutions that others overlook, and fosters an environment where people feel valued. She elevates every space she enters with authenticity and passion.
Tammy Moore
Senior Director, Product Innovation, PCMA
One word that describes her: Insightful
Her runway song: Mastermind by Taylor Swift
Tammy is redefining the future of learning in the events industry. As Senior Director of Product Innovation at PCMA, she leads game-changing education initiatives that prepare professionals to thrive in an ever-evolving world.
From her leadership at KPMG US to her role as an instructor for PCMA’s Event Leadership Institute, Tammy is always ahead of the curve. A sought-after speaker and thought leader, she doesn’t just teach event professionals—she transforms them.
But let’s be real: we should all be grateful she’s leading the charge. Tammy is making us smarter, savvier, and better equipped for what’s next.
Tanya Philyaw
Senior Meeting Planner, Meeting Professionals International
One word that describes her: Grit
Her runway song: I Had Some Help by Post Malone
Tanya is the ideal role model for anyone starting out on the industry. Her wealth of knowledge and her work ethic make her an amazing teammate that anyone would be lucky to have.
No matter the challenge, Tanya faces it with a positive attitude and grace - coming up with creative solutions that will benefit everyone. I hope that one day I can be half the meeting planner that Tanya is.
Tiffany Dougherty
VP, Enterprise Solutions, Plannernet
One word that describes her: Integrator
Her runway song: Boss by The Carters
Tiffany Dougherty is a driving force for change in the events industry. As VP of Enterprise Solutions at Plannernet, she turns vision into reality, ensuring innovation is executed with precision and impact.
In 2024, she led the external launch of Plannernet’s freelance workforce management platform, Evailable®, expanding its reach with new features and customer engagement models that redefine how companies connect with event talent.
A passionate advocate for social responsibility, Tiffany champions fair, ethical, and sustainable workforce solutions. Whether driving transparency in the freelance economy or engaging with SITE/SITE Young Leaders, she brings purpose to everything she does.
Tina Madden & Jean Johnson
CEO (Tina) & Chief People Officer (Jean), Meetings & Incentives Worldwide
One word that describes them: Passionate
Their runway song: Sisters Are Doin’ It for Themselves by Eurythmics
I propose a new award category: Sisters to Watch! M&IW is led by sisters Tina Madden & Jean Johnson, who believe doing right by their employees and communities is the right way to do business.
Tina prioritizes the physical and mental health of employees with extra PTO to avoid burnout and direct access to her for mental health support. With her people-centric leadership, employee retention was 98.97% in 2024. Jean created the Global Giveback program to foster a culture of giving.
Tina & Jean continue to elevate M&IW’s culture. Individually, they’re great leaders. Together, they’re visionaries.
Tricia Simmons
Global Project Manager, ConferenceDirect
One word that describes her: Spicy
Her runway song: This Is Me by Keala Settle
Unapologetic and authentic, Tricia creates a safe place for meeting planners to let loose! Through The Meeting Planner Store, she creates a place for meeting planners to express how they really feel.
She has a "no holds barred" approach to life, and isn't afraid to be true to who she is. She inspires me to "let them" be whoever they want to be, or "let them" think what they will.
Vinnu Deshetty
Founder, Event ROI Coach
One word that describes her: Trailblazer
Her runway song: Rise by Katy Perry
Vinnu is revolutionizing how the events industry measures success. As the powerhouse behind Event ROI Coach, she empowers event professionals to think beyond logistics and focus on measurable impact.
With a sharp analytical mind and a passion for driving results, Vinnu transforms event strategies into business intelligence, ensuring every experience delivers real value.
But beyond the numbers, Vinnu is a mentor, advocate, and thought leader who challenges industry norms. She inspires others to embrace data-driven decision-making while fostering inclusivity and innovation. Whether she’s coaching executives, speaking on global stages or shaping the future of event measurement, Vinnu leads with insight, integrity, and a relentless drive for excellence.
YaYa Horne
Experience Producer, The Joy Studio
One word that describes her: Trailblazer
Her runway song: Alien Superstar by Beyoncé
For more than 15 years, YaYa has infused every project she’s worked on with a touch of magic. Her path has brought her to the core of iconic cultural events like the Essence Festival and behind immersive art installations that have pushed the limits of creativity.
But it’s her commitment to lifting others that truly sets her apart. YaYa empowers creative entrepreneurs to bridge the gap between passion and profit, helping them navigate the business world while staying true to their artistic vision.
No matter if she’s producing events, coaching clients, delivering keynotes or hosting workshops, YaYa fosters spaces where connection, celebration, and joy are at the forefront. A true innovator, YaYa is shaping the next generation of creative leaders with purpose and passion.
Shine a light on this year's Women to Watch by sharing on your social media channels - don't forget to tag me on Facebook, Twitter and Instagram so I can show your post some love! Cheers to a collective of phenomenal women.
Contact me to lead, inspire, or facilitate a game-changing conversation during your next conference or event.
Each nominator granted permission to Courtney Stanley Consulting, LLC the right to use provided logos, graphics, photographs, videos, audio recordings, documents, testimonials, video interview content, written quotes, the nominator’s and nominator's nominee personal likeness, and other materials (the “Materials”) provided by you for use by Courtney Stanley Consulting, LLC as described in this release (the “Release”). The Materials shall include the following specific list of materials, together with any additional materials you provide to us in the future at a later date under this Release: 2025 Women to Watch Awards blog posted on Courtney Stanley Consulting, LLC's website and social media platforms.
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